A Simple Weekly Marketing Workflow for Busy Business Owners
If you’ve ever sat down to “do your marketing” and immediately felt overwhelmed, this is for you. This workflow is designed to help you go from “I don’t know what to post” to a full week of aligned, strategic content in under 30 minutes.
Using Marketing Magic, you can create all the things you need for a weekly marketing system - so I’m going to give you the lowdown on how I did that starting with:
1 value-driven email
5+ pieces of social content
All aligned to a specific offer in your business
Let’s walk through how it works.
Quick Links
Step 1: Start With One Clear Focus
Before you create any content, you need one thing: A weekly focus tied to something you want to sell
This is the most important part of the process. Without this, you end up:
Creating random content
Posting inconsistently
Struggling to convert your audience into customers
So ask yourself:
What do I want to sell more of this week?
What does my audience need to hear to move towards that?
Step 2: Choose a Core Theme for the Week
Once you’ve chosen your offer, define a core message or theme. For example:
“How to save time using AI in your business”
“Why your marketing feels inconsistent (and how to fix it)”
“The simplest way to improve your SEO this month”
Inside Marketing Magic, you can use the chat feature to generate options:
Prompt example:
Give me 5 different options for a weekly marketing theme for my ideal audience based on this product.
Choose one, and that’s your focus for the week - it becomes the foundation for everything you create.
Step 3: Create Your Weekly Email First
When I’m doing this process, I typically start with my email. Why?
It clarifies your thinking
It anchors your message
It becomes the source for your other content
Use Marketing Magic to generate a draft.
Prompt example:
Give me a value-driven email outline on [your topic] with practical, actionable advice.
From there:
Copy the draft into your doc or email platform
Edit and refine (5–10 minutes)
Add your own insights or examples
You now have a strong, aligned email ready to go.
Step 4: Turn That Theme Into Social Content
Next, use your theme to create multiple types of social content. Inside Marketing Magic, your product already includes:
Story ideas
Carousel posts
Video scripts
Conversation starters
Caption-style posts
You’re not starting from scratch - you’re selecting and adapting.
Step 5: Build Your Weekly Content Set
Using your theme, aim to create:
1. Story / Connection Content
Personal or relatable angle
Example: “How I got my time back using AI”
2. Educational Content
Teach something useful
Example: “3 ways to save time with AI today”
3. Interactive Content
Polls, questions, engagement posts
Example: “What’s your biggest time drain in your business?”
4. Promotional Content
Soft promotion tied to your offer
Example: “Inside my AI Training Academy, this is exactly what we teach…”
5. Video Content (1–2 pieces)
Use chat to generate scripts:
Prompt example:
Create a short, engaging video script on this topic for Instagram Reels or TikTok.
You can also refine it:
Ask for better hooks
Add step-by-step structure
Request B-roll ideas
Step 6: Use Chat to Refine and Expand
The real power comes from iteration.
You can take any idea and say:
“Make this more actionable”
“Simplify this for beginners”
“Turn this into a step-by-step guide”
This turns rough ideas into polished content quickly.
Step 7: Organise Everything in One Place
By the end of this process, you’ll have:
1 email
3 story ideas
1–2 video scripts
1 carousel
2–4 conversation starters or captions
All aligned to one product, one theme, and one clear outcome.
How long does this take?
The first time you go through this process, it’s likely to take ~20–30 minutes.
Once you’re familiar with it, then you can easily do it in 10-15 minutes.
Most marketing struggles aren’t about not having ideas or tools.
They are usually rooted in a lack of focus, no clear connection to offers, or overcomplicationg/overthinking the process.
That’s why I love this workflow - you are:
Starting with a clear outcome (what you want to sell)
Creating aligned content around it
Turning marketing into a repeatable system