What’s inside Marketing Magic?
A guided marketing system for creating clearer, easier, and more strategic marketing
Marketing Magic helps you organise your brand, sharpen your messaging, and create the marketing assets your business actually needs.
From website copy and emails to lead magnets, funnels, product messaging, and content plans - everything is built around your business.
Marketing Magic is designed to help you make sense of your marketing before you start trying to create more of it.
Most people don’t need more random content ideas
They need clearer foundations, better structure, and a smarter way to turn what they already know into marketing that works.
That’s what Marketing Magic is designed to help with: organising your brand, sharpening your message, and making it much easier to create useful, relevant assets for your business.
How Marketing Magic helps you work
Marketing Magic helps you move from scattered ideas and marketing chaos to a clearer, more supported way of getting your to do list done.
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Build your foundations
Get your brand, audience, tone of voice, and messaging set up so the rest of your marketing has something solid to build from.
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Plan your marketing
Organise your content, offers, funnels, lead magnets, and priorities so you can see how the pieces fit together.
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Create your assets
Make the actual marketing stuff your business needs - like emails, website copy, launch materials, social content, sales assets, and more.
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Refine and reuse
Tweak, improve, save, and reuse what you create, instead of reinventing the wheel every time you need something.
Better marketing starts with better context.
Before you create content, emails, or sales assets, Marketing Magic helps you build the context behind your business so the outputs are more useful, more relevant, and far less generic.
This is where you set up the core information that shapes how your marketing should sound, what it should focus on, and who it needs to connect with.
Marketing Magic is about context, not just content.
✅ Core brand details: Add the essentials about your business, including what you do, what you offer, what you want to be known for, and the bigger picture behind your brand.
✅ Ideal audience: Capture who you help, what they care about, what they’re trying to solve, and the things that influence how they buy.
✅ Brand testimonials: Add real customer feedback to give Marketing Magic more insight into the language your audience uses and the value people already see in your work.
✅ Founder or professional background: Include your experience, expertise, credentials, media features, and founder story to support stronger credibility-led messaging and About page content.
✅ Tone of voice: Train the platform using your own writing, so the outputs feel more aligned with how you naturally communicate.
A bespoke marketing strategy for your brand
Once your brand details are in place, Marketing Magic helps you turn that information into strategic assets you can use across your marketing.
These are the kinds of assets that take days or weeks to create manually - or thousands of dollars to specialists.
But you can create and refine them in minutes inside your Marketing Magic profile.
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Generate a more detailed picture of your ideal customer, including their goals, motivations, pain points, buying triggers, and the messaging angles most likely to resonate.
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Understand how people move from discovering your brand to buying from you, including the questions, objections, behaviours, and content opportunities that show up along the way.
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Develop clearer positioning, stronger differentiators, key messages, tagline ideas, and supporting points that help your brand communicate its value more clearly.
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Generate keyword ideas, audience search phrases, branded terms, and topic opportunities to support long-term visibility and more intentional content creation.
Content planning, not just content ideas
Marketing Magic doesn’t just help you generate content - it helps you decide what kind of content makes sense for your business in the first place.
Instead of wondering what you should post, you’ll have a confident content strategy that aligns with your brand, your products, and your ideal customers.
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Content pillars
Define the core topics your brand wants to be known for, then build out supporting subtopics for long-form content, SEO, social content, and audience education.
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Content ideas
Generate tailored content ideas for blogs, emails, and social media, based on your brand context and the themes that actually make sense for your business.
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Growth tasks
Get practical next-step marketing actions to help you improve visibility, build momentum, and keep moving your marketing forward.
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Brand chat
Ask flexible strategy and content questions based on the business context already stored in your account, so you can get support that feels more relevant and less generic.
Create better marketing for your offers and products
Marketing Magic doesn’t just help with your brand as a whole - it also helps you create more targeted marketing around each individual offer, product, or service you sell in your business.
Each offer you add has its own structured space inside Marketing Magic, so you can build clearer positioning, stronger messaging, and more useful supporting assets around it.
So you can move from thinking about your offers and ideas, to confidently marketing & selling them.
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Add the key details behind your offer, then generate product summaries, positioning ideas, value propositions, and messaging angles to help you communicate it more clearly.
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Create customer insight tailored to a specific offer, so your marketing reflects what matters most for that product - not just your business more broadly. You’ll also get product-specific customer journey maps!
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Generate frequently asked questions and objection-handling messaging you can use across sales pages, emails, launches, and promotions so that your marketing resonates more deeply with your ideal customers, and gets you more visibility in search & AI conversations.
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Get practical ideas and next steps to help you market each offer more clearly and improve visibility and sales over time - with strategic tasks that improve your offer’s clarity and conversion rates.
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Each of your products will come with 100+ ideas for social media posts that entertain, educate, inspire, and encourage interaction with your audience - as well as value-driven, algorithm-friendly promotional ideas.
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You need solid imagery - whether it’s photography, videos, or graphics - to go alongside your product marketing, and you’ll get suggestions for how to show your product in different real life settings.
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From website pages to email sequences, from blog posts to video scripts and social posts, you can create your entire content asset system in your brand tone of voice with the click of a single button. Magic!
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Use the Chat feature to explore launch ideas, email campaigns, promotional angles, post-purchase content, and other offer-specific marketing support.
Create 200+ marketing assets on demand with the Tools library
Once your brand, strategy, and offers are set up, Marketing Magic gives you a huge library of focused tools to help you create the assets you need across different parts of your marketing.
So rather than staring at a blank page or trying to write the same kind of thing from scratch over and over again, you can jump into a specific tool, generate a first draft, and build from there.
The Tools Library includes 200+ tools across a wide range of marketing tasks - from brand messaging and blog content to email sequences, sales pages, launch assets, funnels, product marketing, video ideas, and more.
Some of the tool categories include…
Brand & Strategy
Create the foundations behind stronger marketing, including messaging, brand voice, positioning, values, bios, and strategic direction for your brand.
Example tools in this category
- Mission, Vision & Values
- Brand Bios
- Brand Emails
- Brand Social
- Word Bank
Customers
Build a clearer understanding of who you’re speaking to with tools for customer research, buyer personas, customer problems, customer jobs, and audience insight.
Example tools in this category
- Buyer Persona
- Customer Overview
- Customer Research
- Customer Jobs
- Ideal Customer Problems
Content & Blogging
Generate blog outlines, blog posts, content plans, repurposing ideas, and wider content support for long-form, evergreen marketing.
Example tools in this category
- Blog Generator
- 5 Blog Post Outlines
- Blog Posts
- Blog Promo
- Content Repurposer
Social Media
Create captions, carousel posts, story arcs, Threads or tweet arcs, ad ideas, and short-form promotional content for your channels.
Example tools in this category
- 30 Day Social Plan
- 5 Carousel Posts
- Social Story Arcs
- Tweet or Threads Arcs
- Pinterest Pins
Videos
Turn rough ideas into short video scripts, multi-part video series, storyboards, and video content plans for platforms like Reels, TikTok, and YouTube.
Example tools in this category
- 10 Short Video Scripts
- 5 Short Video Series
- YouTube Video Ideas
- YouTube Video Ads
- Content Outline
Emails
Create welcome sequences, nurture emails, launch emails, webinar emails, post-purchase emails, sales sequences, subject lines, and other email marketing assets.
Example tools in this category
- Welcome Sequence
- Onboarding Emails
- Sales Emails
- Value Emails
- Subject Line Generator
Website
Generate content for your website, including your homepage, About page, contact page, pillar pages, and speaking or media pages.
Example tools in this category
- Website Home Page
- Website About Page
- Website Contact Page
- Website Pillar Page
- Website Speaking & Media Page
Sales Pages
Build conversion-focused sales assets, including sales pages, upsell pages, downsell pages, checkout pages, and offer-specific landing pages.
Example tools in this category
- Sales Page
- Upsell Sales Page
- Downsell Page
- Checkout Page
- Single Click Sales Page
Products & Offers
Develop your offer ideas with tools for product summaries, product descriptions, product naming, keyword research, and offer-level messaging.
Example tools in this category
- Product Summary
- Product Description
- Product Ideas
- Product Name Ideas
- Product Keyword Research
Launches
Create the assets that support launches and promotions, including sales sequences, waitlists, pre-launch content, launch event pages, and cart-close campaigns.
Example tools in this category
- Pre-Launch Email Sequence
- Launch Sales Sequence
- Launch Waitlist Page
- Launch Cart Close Sequence
- Pre-Launch Content Pages
Lead Gen
Work on opt-ins, quizzes, thank-you pages, nurture sequences, and lead generation assets that help bring new people into your world.
Example tools in this category
- Opt-In Ideas
- Opt-In Page Copy
- Opt-In Thank You Page
- Quiz Question Set
- Quiz Result Pages
Digital Shop & Ecommerce
Create product descriptions, shop copy, marketplace listings, checkout assets, and post-purchase content for digital or physical products.
Example tools in this category
- Digital Product Description
- Amazon Description
- Etsy Description for Digital Products
- Etsy Description for Ecommerce
- Marketplace Description
Funnels & Conversion Assets
Build out the wider customer journey with tools for bumps, upsells, evergreen webinar sequences, tripwire pages, checkout flows, and related funnel content.
Example tools in this category
- Bump
- Tripwire Sales Page
- Evergreen Webinar/VSL Sequence
- Evergreen Sales Sequence
- Application Checkout Page
Community
Create prompts, engagement ideas, and conversation starters for memberships, group programmes, and online communities.
Example tools in this category
- Community & Group Posts
- Membership Nurture Sequence
- Membership Winback Sequence
- Membership Cancellation Survey Page
- Membership Reactivation Page
Memberships
Create assets to market, onboard, retain, and grow your membership with tools for sales pages, trial conversion, onboarding, retention, and reactivation.
Example tools in this category
- Membership Sales Page
- Membership Checkout Page
- Membership Onboarding Sequence
- Membership Retention Sequence
- Membership Trial Conversion Sequence
Affiliates
Generate affiliate information, promo ideas, email swipes, social swipes, and messaging support to help other people promote your offers.
Example tools in this category
- Affiliate Product Details
- Affiliate Messaging Information
- Affiliate Promo Ideas
- Affiliate Email Swipes
- Affiliate Social Swipes
PR & Pitches
Create podcast pitch angles, speaker outreach emails, media pages, and personalised pitch assets for visibility opportunities.
Example tools in this category
- Podcast Pitch Angles
- Speaker Topic Ideas
- Virtual Event Speaker Outreach Emails
- Virtual Event Speaker Application Page
- Virtual Event Speaker Onboarding Sequence
SEO
Get support with keyword research, keyword groups, metadata, SEO titles, descriptions, and search-led content planning.
Example tools in this category
- Brand Keyword Research
- Product Keyword Research
- Keyword Groups
- SEO Title & Description for Product Pages
- SEO Title & Description for Sales Pages
Transcripts
Turn workshops, trainings, webinars, podcasts, and recorded content into summaries, repurposed content, and fresh marketing assets.
Example ways to use this category
- Turn webinar transcripts into email content
- Repurpose podcast episodes into social posts
- Create blog content from trainings
- Pull out quotes, soundbites, and key takeaways
- Extract themes and topic angles for future content
Webinars & Events
Create the pages, emails, and supporting assets needed to promote live or evergreen webinars, challenges, virtual events, and speaker-led experiences.
Example tools in this category
- Webinar Registration Page
- Webinar Emails
- Webinar Replay & Sales Sequence
- Virtual Event Agenda Page
- Challenge Registration Page
Chat
Use flexible prompt-based support when you want help with a task that does not fit neatly into one specific tool or template.
Example ways to use Chat
- Brainstorm angles for a new offer or launch
- Refine rough messaging into something clearer
- Expand ideas into outlines or first drafts
- Ask strategy questions based on your brand context
- Connect assets across a campaign or funnel
Got an idea? Marketing Magic will help you make it happen.
You’ll also find tools for things like lead magnets, webinars, memberships, challenges, applications, books, virtual events, service offers, digital products, and post-purchase marketing - so the library can support a wide range of business models, revenue ideas, and marketing needs.
Whether you’re writing a homepage, building a nurture sequence, planning a launch, creating product messaging, or repurposing a transcript, the goal is the same: helping you create faster, with more structure and less friction.
Plus, everything you generate is saved to your Content Vault, so you can come back to it, refine it, and keep building from what you’ve already created.
Your Content Vault: Keep everything organised in one place
Everything you create through the tools library is automatically saved in your Content Library, making it easier to come back to your work later.
Filter your content by type, revisit previous drafts, update assets when your offers change, and keep building from what you’ve already created.
This helps reduce duplicate work (so you don’t get overwhelmed by the amount of content you’ve created!) and keeps your marketing assets easier to manage as your business grows.
Make your lead magnets lead somewhere
Go from free value to paid offers with the Lead Magnets tool in Marketing Magic.
Marketing Magic helps you create lead magnets that do more than collect email addresses.
Instead of treating your freebie as a disconnected one-off, you can build it as part of a bigger journey - one that connects back to your offers, supports your wider marketing, and gives people a clearer next step after they opt in.
You can set up your lead magnet inside the platform, connect it to a relevant offer, and generate the supporting assets needed to promote it, deliver it, and use it as a stronger entry point into your business.
Lead magnet setup
Add your lead magnet title, format, description, and the product, service, or offer it connects to, so the supporting marketing has more direction from the start.
Multiple lead magnet types
Create assets for a range of lead magnet formats, including guides and ebooks, templates, worksheets, checklists, cheat sheets, quizzes, webinars, video series, private podcasts, consultations, audits, free trials, case studies, resource lists, bootcamps, and email-based experiences.
Create all the core assets in one go
Once your lead magnet is set up, you can generate the full set of supporting assets needed to help it do its job properly, rather than piecing them together manually.
Opt-in and thank-you page copy: Create the core pages that support sign-up, set expectations, and guide people into the next stage of the journey.
Delivery and nurture emails: Generate the emails that deliver the lead magnet, build trust, and start moving subscribers toward the next relevant offer or action.
Promotional assets: Create content and messaging to help you promote your lead magnet through email, social media, and other visibility channels.
Lead magnet chat
Use Marketing Magic Chat to develop rough lead magnet ideas, improve the concept, strengthen the angle, or create extra supporting assets around it.
Build the right funnel for your business
Not every business needs the same funnel.
A webinar funnel has a different job to a quiz funnel. A high-ticket service needs a different journey to a low-cost product. A membership works differently to a live launch, a book funnel, or a lead magnet.
Marketing Magic helps you build funnels based on the kind of offer you sell and the kind of customer journey you want to create - so you’re not trying to force your business into a one-size-fits-all funnel that was never designed for it in the first place.
Different funnel types for different goals
Inside Marketing Magic, you can choose from a range of funnel types depending on what you’re selling, how you sell it, and what you want the funnel to do…
Grow your audience
Bring new people into your world with funnels designed to attract interest, build trust, and grow your list.
- Lead Magnet Funnel
- Quiz Funnel
- Challenge Funnel
- Bundle or Summit Funnel
- Book Funnel
Sell on autopilot
Create a more evergreen path into your offers with funnels designed to keep working in the background over time.
- Evergreen Webinar Funnel
- Evergreen Course Funnel
- Tripwire Funnel
- Lead Magnet Funnel
- Book Funnel
Launch and promote an offer
Build momentum around a time-sensitive campaign with funnels that support promotion, sales, and follow-up.
- Live Launch Funnel
- Product Launch Funnel
- Live Webinar Funnel
- Challenge Funnel
- Bundle or Summit Funnel
Book calls and applications
Guide warmer leads towards the next step when your sales process is more personal or higher-touch.
- Application Funnel
- Service Discovery Funnel
- High-Ticket Funnel
- Live Webinar Funnel
- Quiz Funnel
Build recurring revenue
Create a clearer journey into offers people join and stay inside over time.
- Membership Funnel
- Evergreen Webinar Funnel
- Lead Magnet Funnel
- Challenge Funnel
- Tripwire Funnel
Match the funnel to the way you sell
Different offers need different journeys. Marketing Magic gives you options, so you can start with a structure that fits your business model.
- Low-ticket and tripwire offers
- Courses and programmes
- Memberships and subscriptions
- Services and high-ticket offers
- Live launches, webinars, and events
You’re not limited to just one type of funnel, either. Many businesses use a mix of these depending on the offer, audience, and stage of the customer journey they’re building around.
Got multiple brands? Designed to grow with the way you do business
Whether you run one main brand or manage multiple brands of your own, Marketing Magic helps you keep your brand setup, products, messaging, and assets more organised.
That means you can work more clearly across different parts of your business without mixing everything together or constantly starting over.
Make time for the things you want to do.
Go From Idea to Fully Implemented in the Next 7 Days with a free trial 🪄
Start your free trial and explore how Marketing Magic can help you organise your business, sharpen your message, and create the assets you need to market with more confidence.
Join me for 7 days, and see how you can create…
A short and snazzy sales page in just 2 minutes
Compelling marketing emails in less than a minute
Product descriptions for your website in moments
Accurate Etsy listings including spot-on tags & keywords
24 engaging social posts to promote your product
Ready to see what Marketing Magic can help you build?