Adding or Removing Content Pillars
In this video, we’ll walk through how to add or remove content pillars in your Marketing Magic brand account when your content strategy changes.
This is helpful if you’ve stopped selling a particular product or offer, are preparing for a new launch, or want to start creating content around a new topic in your industry or niche.
Quick Links
What Are Content Pillars?
Your content pillars help guide the type of content Marketing Magic creates for your brand.
Inside each pillar, you’ll also find suggested subtopics. These help break the bigger theme down into more specific ideas, so your content can stay focused, relevant, and aligned with what you actually want to talk about.
You can view your content pillars by opening your brand account and selecting the Content tab.
Removing a Content Pillar
If your business changes, you may decide there are topics you no longer want to create content around.
For example, you might remove a pillar if:
The product or offer connected to that topic is no longer available
You no longer want to create content that leads people toward buying that offer
The topic no longer fits your current marketing strategy
You want to simplify your content plan
To remove a content pillar, open the pillar you want to delete and select the delete option.
Just be careful before deleting a pillar, as this action can’t be undone.
Adding a New Content Pillar
You can also add a new content pillar whenever your strategy changes.
This is useful if:
You have a new product or offer launching
You want to create content around a new service
You’re expanding into a new area of your niche
You want Marketing Magic to generate content around a specific topic
To add a new pillar:
Go to your brand account
Open the Content tab
Click Add Content Pillar
Enter the name of your new pillar
Click Add New Pillar
Once added, the new content pillar will appear in your content pillar list.
Marketing Magic may take a minute to populate the new pillar fully. Once it’s ready, you’ll see the pillar name, description, keyword suggestions, and related subtopic ideas.
Reviewing Subtopic Suggestions
After your content pillar has been generated, Marketing Magic will also suggest subtopics that fit under that main pillar.
These subtopics give the system more direction when creating content and help make sure your ideas stay connected to the bigger theme.
For example, if you added a pillar about email marketing for small business owners, your subtopics might cover areas like building an email list, writing newsletters, improving open rates, or creating welcome sequences.
Next Steps
Once your content pillars are up to date, Marketing Magic can create content that better reflects what you’re currently selling, launching, or focusing on in your business.
It’s a good idea to review your content pillars whenever your offers, audience, or marketing priorities change, so the content you create stays relevant and useful.