Marketing Map: Day 1 - Reviewing Your Brand
Back to the Marketing Map Content
Welcome to Day 1 of your Five Day Marketing Map.
Today is all about your brand foundations - the core information that underpins everything you do in your marketing. This is the layer that makes all of your future content, products, and promotions feel clear, aligned, and effective.
If you’ve completed your onboarding, your dashboard will already be populated with a starting point. Now we’re going to refine, confirm, and build on that together.
By the end of today, you will have:
Reviewed your brand foundations
Defined your ideal customer
Mapped your customer journey
Clarified your messaging and positioning
Created your content pillars
Generated content ideas
Identified growth opportunities
This might feel like a lot - but getting your brand foundations clear means that…
Your content becomes easier to create
Your messaging becomes more consistent
Your offers become easier to sell
… And everything in your marketing builds on this!
Ready to dive in?
When you open your dashboard, you’ll see your Marketing Map summary at the top, with Day 1 focused on Brand Review.
Click into “Explore Your Brand” to access your brand dashboard - this is where everything begins!
Step 1: Confirm Your Core Brand Information
The first section you’ll land on is your Core Information tab.
This has already been pre-filled based on your onboarding answers, but now is your chance to:
Refine your business model
Confirm your primary language
Add your mission, vision, or values (if you have them)
Expand on how you help your audience
You’ll also see a section summarising:
Who your ideal audience is
What you help them achieve
How you help them do it
Take a moment to make this feel accurate and aligned with your business today. You can also add testimonials if you’d like - these help strengthen your messaging later.
Everything saves automatically, so you can edit freely.
Step 2: Add Context About You (Optional)
Further down, you’ll see a section about the human behind the brand. This is optional for now, but helpful if you plan to use Marketing Magic for:
Website pages
Email sequences
Personal brand content
Think of this as context that helps your marketing sound more like you.
Step 3: Create Your Customer Profile
Once your core information is confirmed, click “Create My Customer Profile.” This will generate a detailed overview of your ideal customer, including:
Demographics
Lifestyle and behaviours
Goals and motivations
Challenges and objections
Emotional drivers
“Jobs to be done” (what they’re really trying to achieve)
Why is this important? Great marketing isn’t just about what you sell, it’s about:
Who you’re speaking to
What they care about
How clearly you connect your offer to their needs
This customer profile gives you a powerful shortcut into that clarity.
Step 4: Review and Refine Your Customer Insights
Once generated, you can:
Edit anything that doesn’t feel right
Delete anything irrelevant
Add your own notes or observations
Step 5: Generate Your Customer Journey Map
Next, click “Create Your Customer Journey Map.”
This will map out your customer’s experience across five stages:
Awareness
Interest
Consideration
Purchase
Retention
For each stage, you’ll see:
What your customer is thinking, feeling, and doing
Their goals and objections
Opportunities for your content and marketing
How can you use a customer journey map?
You don’t need to take action on this immediately. The value here is understanding:
Where your audience is starting
What they need at each stage
How your content can support them
Step 6: Review Your Messaging & Positioning
Next, head to the Messaging & Positioning tab. This section defines how your brand shows up in the wider market. You’ll see examples / draft content for things like:
Your positioning statement
Your category or industry space
Your audience segments
Your key differentiators
You’ll also get:
Brand promise ideas
Taglines or core phrases
A main message
Supporting messages
Having this language defined in your marketing helps you stay consistent in how you describe what you do and who you work with across different places on the internet like:
Your website
Social media
Emails
Sales pages
Consistency builds trust, and trust drives conversions - this consistency also helps hugely with visibility in the age of AI algorithms for search!
Step 7: Review Your SEO Keywords
You’ll also see suggested:
Primary and secondary keywords
Branded search terms
Audience search phrases
These reflect how people might search for what you offer. You can edit or remove anything that doesn’t feel relevant.
Step 8: Create Your Content Pillars
Now we move into Content Pillars - the main topics you’ll consistently talk about.
You can:
Keep the suggested pillars
Edit them
Add your own
These should reflect the areas most closely tied to:
What you sell
What your audience cares about
Step 9: Generate Your Content Strategy
Once confirmed, click “Create My Strategy.”
This will generate:
Subtopics for each content pillar
Keyword suggestions
Content directions
You can use these directly to:
Create blog posts
Plan social content
Build your content calendar
Step 10: Generate Content Ideas
Next, click “Create My Content Ideas.”
You’ll get:
Social post ideas
Blog topics
Email content ideas
These are organised by content pillar and can be filtered easily.
Think of this as your starter content library.
Step 11: Add Growth Tasks
This is the final step in the Brand setup! Click the blue “Add Growth Tasks.” button!
This generates tailored action steps for your business based on your setup.
These are practical, strategic suggestions to help you:
Improve visibility
Strengthen your marketing
Grow your business
What’s Next"?
Tomorrow, we’ll move into Content Strategy. This will be a shorter session where we focus on how to use everything you’ve created today in a practical, actionable way - particularly focusing on the “Content” tab and exploring your content pillars in more detail.
Take your time exploring today’s work, and enjoy getting clear on what your brand really stands for.