Marketing Map: Day 2 - Your Content Strategy
Back to the Marketing Map Content
Welcome to Day 2 of your Five Day Marketing Map.
Today, we’re focusing on content strategy - specifically how to take the foundations you created yesterday and turn them into actual content you can use in your business.
What are we doing in Day 2?
Yesterday, we walked through how to create:
Your brand foundations
Your messaging and positioning
Your content pillars
Today, we’re taking those content pillars and turning them into:
Blog posts
Social media content
Emails and ideas you can actually publish
The goal is simple - we’re moving from strategy to execution!
Taking action for your content strategy:
Your content strategy should always do two things:
Attract the right people
Support what you sell
Everything you create should connect back to your offers in some way.
Today is about experimentation and momentum, not perfection. We’re going to start with:
One blog post draft
Or one social media post
Then build from there.
Start Here: Your Content Pillars
Click “Explore Your Content Pillars” to open the content section.
Here, you’ll see the pillars you confirmed yesterday.
Each one includes:
A name and description
Keyword suggestions
Subtopics related to that pillar
Understanding Your Subtopics
Each content pillar contains a list of subtopics.
These are incredibly valuable because they give you:
Specific content ideas
SEO-aligned topics
Direction for blog posts and social content
You can:
Keep the suggestions
Delete anything irrelevant
Use them as a starting point for content creation
Turning a Subtopic Into a Blog Post
Let’s take one of those subtopics and turn it into something real.
Step 1: Copy a Blog Outline
From your content pillar, open a blog outline and copy it.
Step 2: Use the Blog Generator Tool
Go to: Tools → Content & Blogging → Blog Generator
Paste your outline into the tool and:
Choose an SEO title
Save your details
Click Create
What You’ll Get
Within about a minute, you’ll have:
Multiple blog title options
An SEO title and description
A full blog draft (in two parts)
A call to action
Important: This Is a Starting Point
The blog generator gives you a draft, not a finished piece. You should:
Edit the wording
Adjust tone and voice
Add your own insights
You can click the edit icon on any section to refine it directly.
Saving and Reusing Your Blog Content
Once you’re happy with your draft:
Click Copy All to export it
Save it in a document or your website
Rename it in the tool so you can find it later
Everything is also saved inside your content library.
Creating Social Content From Your Strategy
Now let’s turn your content into social media posts.
Go back to your content strategy and select a social post idea.
For example:
A short-form video concept
A carousel idea
A caption prompt
Using Chat to Expand Your Ideas
Head over to the Chat feature and start a new chat.
You can prompt it like this:
“Give me a video script for this idea”
“Create a TikTok or Instagram reel script for this topic”
The chat will generate:
A full script
Suggested structure
Action steps
You can keep refining your content by asking follow-up prompts like:
“Give me alternative hooks”
“Make this more step-by-step and beginner-friendly”
“Add more educational value”
You can also ask for different ideas around creative direction, including:
Filming ideas
B-roll suggestions
Visual direction
For example: “Give me ideas for shooting this video, including B-roll.”
This helps you go from Idea → Script → Execution.
Instead of staring at a blank screen, you now have:
Structured ideas
Draft content
A clear starting point
This removes one of the biggest blocks in marketing: Not knowing what to create!
Your Content Library
Everything you generate feeds into your Content Library.
This means:
You can revisit ideas anytime
You’re building a bank of reusable content
You’re not starting from scratch every time
What’s Next?
Tomorrow, we’ll move into the next stage of your Marketing Map and continue building on what you’ve created so far.
For now, take some time to:
Explore your content pillars
Create your first piece of content
Get comfortable using the tools
This is where your marketing starts to come to life, so enjoy experimenting with it!