Marketing Map: Day 3 - Marketing & Selling Your Product

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Welcome to Day 3 of your Five Day Marketing Map.

Today, we’re focusing on your product - the thing you actually sell, whether it’s a physical item, a course/programme, a service, or something else - and how to turn it into a full suite of marketing assets!

So far, you’ve worked on:

• Your brand foundations

• Your content strategy

Now we’re connecting everything to: your product and how you sell it

By “product” we mean anything you sell - whether it’s a physical or digital product, a service, or another kind of offer.

What Today Is About

Your product isn’t just something you sell in your business.

It's a full marketing ecosystem within your business - with a variety of topics, content assets, and messages attached to it.

When your product messaging is clear:

• Your content becomes more focused

• Your marketing becomes more effective

• Your sales process becomes easier

Today, we’re going to focus on:

• Reviewing your product details

• Refining your messaging

• Generating your product assets

It’s not about using everything today - it’s just going through the process and seeing how everything connects, and then tomorrow we’ll look at how to create some social content for this product!

Start Here: Your Product Dashboard

Click “Explore Your Product” (or head to the Products tab).

If this is your first time opening it, you’ll need to click:

👉 “Create My Product Information”

This may take a minute or two to generate, as it’s building a full strategic overview of your product.

Step 1: Review Your Product Summary

At the top, you’ll see your product overview, including:

• Product name

• Category or topic

• Product type

• Price

• Sales page URL (if you have one)

Below that is a full breakdown of your product.

Understanding Your Product Breakdown

Your product is structured into four key areas:

1. Features: What’s included in your product

2. Benefits: Why those features matter

3. Outcomes: What results your customer gets

4. Use Cases: How your customer actually uses it in real life

Go through and:

• Edit anything that doesn’t feel right

• Add details that are missing

• Include anything unique about your offer

For example, if your product includes personalised support or unique elements, this is where you add that.

Step 2: Refine Your Positioning

Next, you’ll see suggestions for:

• Taglines or hooks

• Transformation promises

• Value propositions

These aren’t just “marketing buzzwords.”

They help you:

• Communicate clearly

• Attract the right audience

• Differentiate your offer

You can:

• Choose your favourite

• Edit them into your own words

• Replace them entirely

Step 3: Understand Pain Points and Keywords

You’ll also see:

• The problems your product solves

• Suggested keywords for visibility

These connect your product to:

• What your audience is searching for

• What they actually need

Step 4: Add Key Product Details

Some sections require manual input, such as:

• Course or program outlines

• Bonuses

• Live dates (if applicable)

These details improve the quality of everything generated later.

Step 5: Review FAQs

The FAQ section is incredibly valuable.

It helps:

• Answer common questions

• Build trust

• Improve SEO and AI visibility

You can:

• Keep relevant questions

• Delete anything unnecessary

• Edit answers to match your voice

Step 6: Explore Objection Handling

This is one of the most powerful sections.

Each objection includes:

• A summary of the concern

• A “voice of customer” description

• Emotional and logical layers

• A suggested response

People don’t just think: “I don’t have the time or money for this”

They also think:

• “What if this doesn’t work for me?”

• “What if it’s too complicated?”

• “What if I fail?”

This section helps you address those deeper concerns.

Step 7: Review Your Product Customer Summary

You’ll also see a simplified version of your product-specific customer.

This includes:

• Who it’s for

• Their motivations

• Their goals

This connects your product directly to the right audience.

Step 8: Explore Product-Specific Content Ideas

You’ll also find:

• Social content ideas

• Educational content angles

• Non-promotional ways to talk about your product

These help you build an interested, engaged audience without constantly being in “selling” mode.

Step 9: Visual Content Ideas

You’ll also get suggestions for:

• Photos

• Videos

• Mockups

This helps you make your product feel real, tangible, and engaging to people - even if it isn’t something physical.

Step 10: Generate Your Product Assets

Once you’re happy with everything, click:

👉 “Create Your Product Assets”

Confirm your details, and then the platform will generate a full set of marketing assets.

You’ll get a complete marketing system, including:

Pages

• Waitlist page

• Sales page

• Checkout page

• Thank you page

• Upsell pages (if relevant)

Email Sequences

• Pre-launch emails

• Nurture sequences

• Sales emails

• Onboarding emails

Social Content

• Video scripts

• Carousel ideas

• Short-form content

• Platform-specific ideas

Other Marketing Assets

• Exit-intent popups

• Pinterest pins

• Affiliate emails

Important Note

These assets are:

👉 Starting points, not final versions

You can:

• Edit them

• Regenerate sections

• Refine the tone

Where to Find Everything

All generated content is saved in your Content Vault / Library.

From there, you can:

• View

• Edit

• Copy

• Reuse

Using the Tools Library

You can also create additional assets using the Tools Library, such as:

• Sales pages

• Upsell pages

• Funnel-specific content

This gives you flexibility depending on how you sell your product.

What’s Next?

Tomorrow, we’ll move into Social Content and look at how to bring everything you’ve created to life across your platforms.

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