Start Here: Brand Walkthrough
Your Brand profile is the foundation of your Marketing Magic account. It’s where you define the core details about your business, your audience, and your positioning - all of which help the platform generate content that actually reflects your brand.
In this walkthrough, we’ll go through each section of the Brands tab so you know what to add, what matters most, and how these details influence the marketing assets Marketing Magic creates for you.
Marketing Magic Tools
Open your Brand Profile: https://marketingmagic.app/d/brand?tab=coreinfo
Next Steps
Add your first product: https://get.marketingmagic.app/knowledge-base/how-to-add-a-product
Create your first lead magnet: https://get.marketingmagic.app/knowledge-base/how-to-set-up-use-lead-magnets
Explore the Chat feature: https://get.marketingmagic.app/knowledge-base/using-the-chat-feature
Get Support: https://marketingmagic.app/d/get-help
Core Brand Details
The Core Details tab is where you add the key information about your business.
You don’t need to write long descriptions here — but the fields should be accurate and populated, as this information directly influences the quality of the results you get from Marketing Magic.
Typical fields include things like:
Your role in the business
Your industry
Why you started your business
What your business helps people achieve
Some answers may already be pre-filled if you entered them during onboarding or if your account has been active for a while. It’s worth reviewing these to make sure everything is still accurate.
Any changes you make in these fields auto-save, so there’s no need to manually click a save button.
Ideal Audience
Next, you’ll add details about your ideal audience.
This section helps Marketing Magic understand:
Who you help
What problems they’re trying to solve
How your products or services support them
Topics they care about or search for
You don’t need to overthink this. Short, clear answers are perfectly fine — you can always come back later and refine them.
For example, you might include topics such as:
Marketing automation
AI tools for small businesses
SEO
Email marketing
These details help the system generate more relevant content ideas and messaging for your business.
Brand Testimonials
You can also add testimonials about your business.
These should be testimonials that reflect your overall brand experience, rather than feedback about a specific product.
Adding testimonials here helps Marketing Magic better understand:
The language your customers use
What people value most about your business
How your work is described by others
There are separate tutorials that walk through adding testimonials in more detail.
Founder / Professional Background
The next section focuses on you as the person behind the business.
This is especially useful for personal brands or founder-led businesses where storytelling and credibility play a role in your marketing.
Here you can add details such as:
Whether you enjoy creating video content
Your working preferences or schedule
Team members or collaborators
Your professional name (if different from your brand name)
You can also include:
Areas of expertise
Experience highlights
Education or training
Media or press features
This information helps Marketing Magic create more accurate About pages, founder stories, and credibility-focused marketing content.
Confirming Your Brand Details
Once you’re happy with the information in the Core Details tab, click Confirm My Brand Details.
This tells Marketing Magic that your brand information is ready, and the system can start generating supporting strategic assets based on the information you provided.
Creating Your Customer Profile
Next, move to the Customers tab and click Create My Customer Profile.
This will generate a detailed Ideal Customer Profile based on the audience information you entered earlier.
The generated profile includes insights such as:
Goals and motivations
Pain points
Buying triggers
Messaging angles that resonate
Once the profile appears, it’s a good idea to skim through it and remove anything that doesn’t fit your audience.
Customer Journey Map
After confirming your customer profile, you can generate your Customer Journey Map.
This outlines how a potential customer moves through different stages of engaging with your business:
Awareness
Interest
Consideration
Purchase
Retention
For each stage, Marketing Magic provides insights such as:
What your customer might be thinking or feeling
Objections they may have
Questions they’re asking
Search terms they might use
Content ideas that could reach them at that stage
This kind of strategic planning can take hours (or even days) to build manually, but Marketing Magic generates a working version in minutes.
Messaging and Positioning
Once your customer journey is generated, you can unlock the Messaging & Positioning tab.
This section includes:
Your brand positioning summary
Key differentiators
Core messages
Taglines or key phrases
Supporting messaging points
You’ll also see SEO-related insights, including:
Primary keywords
Secondary keywords
Branded keywords
Audience search phrases
You can edit or refine any of these suggestions so they better match how you talk about your brand.
Tone of Voice
The Tone of Voice tab lets you train Marketing Magic to match your writing style.
To do this, simply paste in sample content that reflects how you normally write, such as:
Email newsletters
Website copy
Blog posts
Sales pages
Once saved, Marketing Magic analyses this writing to generate content that sounds much closer to your natural tone.
There’s a dedicated tutorial that explains this process in more detail.
Content Pillars
Next, you’ll define your Content Pillars.
Content pillars are the main topics you regularly talk about in your marketing. For example:
AI for creative entrepreneurs
Marketing automation
Email marketing for small businesses
Website and SEO strategy
You can:
Confirm suggested pillars
Edit them
Remove ones that don’t fit
Add your own
Once you’re happy with your list, click Create My Content Pillar Strategy.
Marketing Magic will then generate:
Pillar descriptions
Keyword suggestions
Subtopics for blog content
These subtopics are particularly useful for SEO-driven blog content and long-term content planning.
Content Ideas
After your pillars are generated, you can click Create Content Ideas to generate a bank of marketing content.
This includes things like:
Social media post ideas
Email outlines
Blog post outlines
You can filter ideas by specific content pillar, making it easier to create focused content around the topics you want your brand to be known for.
If you want new suggestions, you can click Regenerate to replace the existing ideas with new ones.
Growth Tasks
The Growth Tasks tab provides a list of suggested marketing actions to help improve your visibility and growth.
These tasks are designed to give you practical steps you can take to move your marketing forward, especially if you’re unsure what to prioritise next.
Website Pages and Tech Stack
Two additional tabs you’ll see are:
Website Pages
This feature helps map out your website structure and content. It’s currently being expanded and will have more functionality as updates are rolled out.
Tech Stack
The Tech Stack section allows you to add the tools and platforms you use in your business.
For example:
Email marketing platforms
Website builders
CRM systems
Automation tools
Providing this information allows Marketing Magic to generate more specific workflows and step-by-step instructions tailored to the tools you’re already using.
Brand Chat
The Chat tab gives you a flexible way to generate ideas and strategy based on your brand context.
You can ask questions like:
“Give me five evergreen nurture email ideas.”
“Suggest content ideas for my email list.”
“Help me plan a campaign for my next launch.”
Because your brand information is already stored in the platform, the responses you get here are much more tailored than generic AI prompts.
Why the Brand Setup Matters
Setting up your brand properly unlocks a huge amount of strategic insight inside Marketing Magic.
As you go through this process, the system generates assets that can support your marketing for months or even years, including:
Customer insights
Messaging frameworks
SEO keyword lists
Content strategies
Marketing ideas
All of these are things that typically take significant time to create manually, but once they’re generated, you can refine and reuse them whenever you need.